Luxury, Cosmetics

Project context

EIGHT has been asked to take over the technical management of the brand's online store, following some complications encountered.

The site required an upgrade to meet standards, both in terms of functionality and security.

The priority was to ensure rigorous maintenance to guarantee the stability of the platform while making the necessary adjustments for performance optimisation.

Challenge

The site had been designed in a complex manner, with several bespoke developments that posed difficulties in terms of maintenance and updates.

EIGHT had to review the existing configurations, implement technical improvements, and ensure that the site remains operational without interruption, particularly during periods of high commercial activity.

The main challenge was to restructure past developments while keeping the online store accessible to a demanding clientele.

Objectives

Optimise the online shop to improve performance and user experience.

Enhance site security to protect customer data and ensure compliance with current regulations.

Ensure proactive maintenance, including regular updates and continuous monitoring of systems.

Simplify the management of online marketing campaigns to facilitate the organisation of promotions and product launches.

"Thanks to the interventions of EIGHT, the online shop has experienced a notable improvement in performance and enhanced stability. 

The technical issues have been resolved and the platform is now better suited to the needs of the business. 

Marketing campaigns have been managed more effectively, providing greater flexibility during product launch periods, while ensuring a user experience that meets standards."