PROJECT:
Creation of the brand platform and development of the website for VYP.
SECTOR:
Luxury concierge, Event management.
Project context
EIGHT has been commissioned to assist VYP in creating its brand platform by developing a website that reflects the elegance and exclusivity of its services.
The project included the design of the graphic charter, the adaptation of visual media, and the implementation of a user interface allowing VYP to better connect with its prestigious clientele.
Challenge
One of the major challenges was to create a website that perfectly embodies VYP's positioning in the luxury sector.
The platform needed to be visually appealing while ensuring a smooth user experience, all the while highlighting concierge services and exclusive events.
It was also necessary to integrate media, particularly Instagram, in order to enhance the visual aspect of the site, while adhering to tight deadlines to ensure the site was ready for a key event.
Objectives
Develop a brand platform with an elegant and functional website that reflects the prestige of VYP.
Establish a user interface that is easy to navigate, meeting the expectations of luxury clientele.
Incorporate impactful visual content, including the integration of social media such as Instagram to enhance digital presence.
"The VYP website was launched on time, providing a brand platform that highlights the exclusivity and high-end nature of its services.
The graphic charter and the carefully adapted visuals have created an immersive experience for visitors, strengthening VYP's brand image.
The integration of Instagram and other visual media has enriched customer interaction while enhancing online visibility."