PROJECT:
Creation of the graphic charter and development of the website
Project context
As an emerging brand in the premium cigar market, Skull 77 needed to establish a strong and recognizable digital identity. Their goal was to create a visual universe that captured the brand’s bold spirit and exclusivity, while building a website to showcase their products and philosophy. EIGHT Digital was chosen to translate this vision into a refined graphic charter and an elegant online platform.
Challenge
The challenge was to design a brand image that balanced tradition and innovation, conveying exclusivity without losing accessibility. Another challenge was to develop a website that combined aesthetics with functionality, offering a smooth user experience for a luxury audience.
Objectives
The objectives were to provide Skull 77 with a distinctive graphic charter, reinforce its positioning in the luxury cigar sector, and create a website that presents its products and heritage with clarity and elegance. The project also aimed to strengthen digital visibility and brand recognition in an exclusive and competitive market.
"The project resulted in a bold and refined visual identity, supported by a professional graphic charter and a modern website. This new digital presence enhances the credibility of Skull 77, increases its visibility in the premium cigar market, and provides a digital showcase aligned with its luxury positioning."