PROJECT:
Creation of the brand platform, optimisation of local SEO, and integration of social media for a new venture in the beauty sector
SECTOR:
Beauty, Aesthetic Treatments
Project context
We have created the brand platform for La Beauté by Loïc, in preparation for the launch of its activity.
The aim was to develop a strong visual identity that reflects the expertise and unique approach of the institute.
At the same time, we have worked on optimising local SEO in Annecy to attract a local clientele, while ensuring the continuous maintenance of the site.
To support the launch of the activity, EIGHT has also integrated a solution that allows for the publication of offers and news on social media to enhance the digital presence of the institute.
Challenge
The main challenge was to create a distinct brand identity that would allow La Beauté par Loïc to stand out in a competitive local market.
It was essential to optimise local SEO in order to attract a clientele located around Annecy and to establish an effective digital presence, particularly on social media, to reach a wider audience.
Objectives
Create a platform that reflects the unique identity of La Beauté by Loïc.
Optimise local SEO to increase visibility in Annecy and attract a local clientele.
Maintain the site, with regular updates of content and offers.
Ensure increased online visibility to support the launch of the business.
"Enhance visibility and local presence in the Geneva region."