PROJECT:
Technical redesign and website creation for Carugati Geneva and Carugati Dubai dealerships, with the creation of visuals for a communication campaign.
Project context
As part of Carugati's expansion into Dubai, the company wanted a complete technical overhaul of its website, centralising the management of the catalogue for its two dealerships, Geneva and Dubai.
The site needed to offer a high-end user experience, consistent with Carugati's luxury image.
Moreover, the launch in Dubai required the creation of visuals for a communication campaign aimed at promoting the concession in iconic locations such as CityWalk.
Challenge
The integration of Pimcore has ensured centralised management of vehicle inventory between the two locations, with optimised performance and multilingual management (French, English, Arabic) tailored to the Geneva and Dubai markets.
Objectives
Technical redesign of the site, centralising the catalogues between Geneva and Dubai.
Creation of visuals for the Dubai concession campaign, adapted for CityWalk.
"The new website has enabled efficient management of vehicle stocks between Geneva and Dubai, in a centralised manner. The site now offers facilitated multilingual management.
The communication campaign for the Dubai concession was a success, with impactful visuals deployed in strategic locations such as CityWalk, thereby enhancing Carugati's visibility in the luxury market in Dubai."