PROJECT:
Creation and redesign of the website.
Project context
Carugati Geneva wanted to modernise its website to improve its online image and offer a user experience in line with the exclusivity of its services.
The site needed to reflect the quality and prestige of the vehicles offered, while also being intuitive and optimised for customers looking for high-end cars.
The goal was to offer an elegant interface that represents the quality of the luxury cars offered by the dealership, while also facilitating access to information and contact.
Challenge
The main challenge was to design a website that met the expectations of the luxury market, with an intuitive interface and navigation, while ensuring technical optimisation for natural referencing (SEO).
The challenge was also to combine aesthetics and performance in order to create a site that reflects the sophistication of Carugati Genève's offerings.
Objectives
Redesign the website to reinforce Carugati Genève's high-end brand image.
Improve the user experience with a simple and elegant interface, facilitating navigation and access to information.
Optimise the site for SEO, in order to improve its online visibility.
Create a sophisticated and visually attractive design that reflects the dealer's luxury positioning.
"The new Carugati Geneva website is perfectly in line with the company's high-end image. The sleek design, coupled with smooth navigation, allows for a better user experience.
The site offers a meticulous presentation of luxury cars, emphasising the visual aspect and the exclusivity of the models offered."