Blockchain, Digital Art, NFTs

Project context

EIGHT has been commissioned to rethink the website design and improve the user experience on the platform. 

The aim was to showcase digital artworks and provide a more intuitive interface, while making the processes of buying, selling, and exchanging NFTs simpler and smoother for users. 

Our client wanted a visual identity that was both modern and in line with the technological universe of blockchain.

Challenge

The main challenge lay in modernising the interface while maintaining a balance between aesthetics and functionality. 

It was crucial to ensure that the platform remains accessible to a diverse audience, from digital art collectors to creators, while improving navigation and facilitating NFT transactions.

The project also needed to incorporate striking visual elements to capture users' attention while adhering to the launch deadlines of the new site. 

Objectives

Modernise the website design to better reflect the world of NFTs and digital art. 

Optimise the user experience by simplifying navigation and transactions on the platform. 

Enhance the visual impact to attract and retain users, whether they are artists or collectors. 

Ensure the smoothness of the buying and selling processes of NFTs, while maintaining a modern and intuitive design.

"The new design of the site has improved user engagement, offering a visually appealing interface that meets the requirements of the NFT ecosystem.. 

The navigation has been simplified, making it easier to access digital artworks and speeding up the NFT transaction processes, making them more accessible to everyone."