What were your motivations, your passions?
“I have always liked to create and undertake.
Since I was young, I have always been passionate by the World of Art. Mainly through painting & sculpture.
Our current world offers us, multiple other forms of art: image, photo, illustration, decoration, the design... which adds many branches to my tree!''
How did you start? ?
“Initially, there was no agency. I worked as a freelancer for Geneva agencies."
The missions were essentially achievements in UX Design, content management, print design, & project management.’’
Why the name "EIGHT-id"?
''Why not …?! I'm kidding ! I have decided to call my small business EIGHT, during a stay in Portofino in Italy in the shuttle that we (my husband and I), brought back to our car, in August 2017.
8 is my lucky number, endless possibilities, the month where I met my husband, the month I got engaged and then the month I got married! Everything connects me to the number 8. So EIGHT just seemed like a no-brainer."
But why "-id"?
"Quite simply. It is difficult to reserve a domain name as common as eight.com, nine.com…
an alternative had to be found. "id" stands for identify, identity. Basically EIGHT, has 8 identities''
It is not easy to start a business, especially in our time. What were your difficulties and how did you overcome them?
“… Indeed, getting started in an activity is not easy, even if from the beginning I was very lucky.
Les commandes arrivaient, je devais travailler jour et nuit pour assurer mes engagements… et puis… le Covid est arrivé.
I heard rumors of a pandemic, lockdowns, company closures in any fields...
My two main clients at the time were airport Duty Free chains, which unfortunately were closing one by one...
You can imagine the rest...
I became aware of the impact, traveling to Florence on February 15, 2020. The following week my contracts were almost all canceled, and others followed.
At that time I was mainly working under "white label", so, well... I didn't exist anymore.
It was a very difficult moment.
The support of my family was very important to me during this period. They believed in me, so I could only prove them right!”
But how did you bounce back? What were the triggers?
“I realized that in the situation, it had become inconceivable to work only with agencies, subcontracting, under cover, like a submarine»
I bounced back by having the opportunity to reposition EIGHT-id in June 2020 with the LMDH Group.
Nowadays, after this wonderful adventure that continues, I am the Group's Creative Director, Partner & Member of the Board of Directors of LMDH Group.''
Entretien avec Valérie Guittard
Foundrer of EIGHT-id
One of the strengths of our different agencies is its ability to bring together minds of all styles, coming from varied cultural, educational and professional origins.
Each individual brings with them their unique set of skills, perspectives and know-how.
This diversity, far from creating divisions, generates a creative synergy where ideas flow, intermingle and evolve to form new and visionary solutions.
Membre du Conseil
Président du Conseil
EL Mehdi MOUHAJER
Conception & Innovation
We build and activate brands through cultural insight, strategic vision and our technological know-how.
We identify the concepts in order to develop your strategic plan, and define the actions to achieve your marketing and business objectives.
We support you in your project to create or strengthen your image with consistency & highlighting your values.
Incubator of technological ideas, we create, develop & maintain secure, high-availability and high-performance solutions.
As a Digital Agency, we engage with our clients beyond the conventional relationship of design & development agency, by becoming a true partner.
We create & execute brand identities, digital and print experiences that clearly communicate with the marketing objectives to be achieved.
After 3 years of activity Eight-id joined, the group: LMDH Group in September 2020.
On November 12, 2021, EIGHT-id opened its first subsidiary: EIGHT-id. CH in Switzerland.
On May 23, 2022, EIGHT-id opened its subsidiary: EIGHT-id. MA in Morocco.
At the end of summer 2023, EIGHT-id opens its EIGHT-id .SP agency. EIGHT-id. SP in Spain.